Apple and Huish devise clever pricing model for divers with Oceanic+ app • TechCrunch | Pirate Tech


Oceanic+, developed by Huish Open air, made a splash at this yr’s Apple Fall Occasion in September, when Apple pulled a shock new be careful of its proverbial hat, the Apple Watch Extremely. One of many surprises was that the $800 watch is rated for leisure scuba diving, enabling homeowners to take it underwater to 40 meters or 130-ish ft.

Pre-installed on the watch is a Depth app, which reveals depth, water temperature and some different issues. As a scuba diver, nonetheless, you want greater than that. To keep away from decompression illness (the bends), you want a dive pc that logs how lengthy you keep at sure depths. The exact devices measuring and logging depth and time, paired with an algorithm, makes up a dive pc. That is fairly specialised stuff, and it is sensible that Apple determined to companion with an exterior provider — on this case the scuba veterans at Huish Open air.

I reviewed the app and watch combo, however I needed to speak in regards to the pricing mannequin and the way it, in itself, is a recreation changer for scuba divers.

You may hire a dive pc from most dive retailers, after all, however this comes with some (very slight) threat: If the pc was utilized by one other diver the day earlier than, their dive profile would possibly affect yours. The worst that may occur is that the pc believes that you’ve got much less decompression time than you actually do. In different phrases: You will have to do shorter, shallower dives.

Due to this, and some different causes, critical divers often have their very own dive computer systems. The problem is that these typically lay round for lengthy stretches of time. Turning as much as go diving, solely to find that the battery in my dive pc is low, is frighteningly frequent each for a lot of of my fellow divers and for myself. When that occurs, you find yourself scrambling to get a alternative battery (not trivial, because the dive pc must be re-sealed correctly afterwards, and never everybody has the appropriate instruments to try this), or hire a dive pc and convey that with you as a backup.

A scuba diver observes that the goal 30-minute dive-time alarm has been reached. Picture Credit: Bang Bang Studios

The Oceanic+ app has quite a lot of options accessible totally free:

  • Snorkeling
  • Gauges
  • Depth meter
  • Max depth monitoring
  • Final dive time
  • Most elapsed time
  • Whole exercise time
  • GPS location for an actiity
  • Logbook
  • Cumulative lifetime dive time
  • Whole variety of dives
  • Deepest dive
  • Longest dive
  • Dive scores (you may charge your dive and specifics in regards to the dive)
  • Sharing actions to social networks
  • Storing photos

To get its superior options, nonetheless, it’s a must to pony up for a subscription. That is the place issues get intelligent. Renting a dive pc from a dive store can value anyplace from $5-$30 per day, and only a few divers would select to go with out today.

That is the place the Oceanic+ makers did one thing intelligent. As a substitute of solely having very long-term subscription plans (reminiscent of $80 per yr, for instance), the app makers devised shorter plans that go well with divers extraordinarily effectively:

  • $4.99 per day
  • $9.99 monthly
  • $79.99 per yr
  • $129 per yr for “household share” as much as 5 folks.
Oceanic+ pricing

You subscribe to the app for a day, month or yr through the Oceanic+ iPhone app. Picture Credit: Huish Open air

Assuming you have already got an Apple Watch Extremely, the above turns into a no brainer. For a similar value as the most affordable dive pc rental I might discover, you should use your present Apple Watch as a dive pc. Most dive journeys final lower than a month, so for $10, you’re lined for as a lot diving as you may abdomen. And when you’re planning a couple of dive journey in a yr, you may shell out a bit further.

The cool factor in regards to the options which can be added if you subscribe is that they’re solely strictly wanted when you find yourself actively diving. For those who simply need to refer again to your previous dives when you’re safely again at residence, that’s made doable by the free app.

The paid app provides the next options:

  • Tissue loading — the bit you must keep away from decompression illness
  • Decompression information — that’s the half you must keep secure when you find yourself within the water, and calculates the floor intervals, and the time it takes earlier than you may safely fly in an airplane after you’ve been diving
  • Neighborhood dive situations — water temperature, visibility and currents, and so forth.
  • Native three-day climate forecast on your dive websites
  • Native three-day temperature forecast on your dive websites
  • UV index

After all, not all people might be falling over themselves to spend $800 on the Apple Watch Extremely, however for individuals who did for the diving function, the times of getting to make use of a rented dive pc could also be counted. For those who can afford to purchase the watch, the pricing plans imply that you just’d be loopy to spend greater than it’s a must to with the intention to go meet some fish.

Apple and Huish devise clever pricing model for divers with Oceanic+ app • TechCrunch

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