How Top Brands Use Mobile Apps to Increase Sales? Examples, Ideas, and Much More | Augur Tech

Can cellular apps assist your enterprise enhance gross sales? Sure, they’ll. That’s the reason established firms like Starbucks, in addition to progressive concepts like Airbnb, put money into cellular apps to take their companies on spectacular development journeys.  

Whether or not you’re an entrepreneur working in your bold new concept, or a startup with its first line of merchandise out, or a widely known firm with sizeable gross sales coming in, a cellular app may help you enhance gross sales, enhance buyer engagement, purchase new prospects, and construct a strong advertising technique for your enterprise. 

Creating a cellular app for your enterprise paves approach for a stronger development curve. Numerous firms – massive and small – have elevated income and improved buyer relationships by launching apps to help their enterprise.

Already Profitable Companies Have Grown Stronger After Launching Apps

You start to understand the facility of cellular apps in rising gross sales and accelerating enterprise development, whenever you see already profitable companies with well-established empires additionally flip to cellular app growth. Massive manufacturers like Starbucks, Walmart, Sephora, and extra have all developed their cellular apps to extend their gross sales, open new income channels, and supply unmatched customer support. 

Allow us to contemplate some examples 

Starbucks 

Starbucks has seen success by launching an app that gives a seamless and handy expertise for patrons, permitting them to order and pay for his or her drinks immediately from their cellular system. This has led to a 26% enhance in transactions, in addition to elevated buyer satisfaction and loyalty, as prospects not have to attend in line to position their order.

The Starbucks app affords location-based promotions and rewards to prospects, offering a personalised expertise and rising gross sales. The app additionally integrates with Starbucks’ loyalty program, permitting prospects to earn rewards for repeat enterprise and inspiring buyer 

Walmart

Walmart’s cellular app has been profitable in driving elevated gross sales and enhancing the general procuring expertise for patrons. The app options a wide range of options similar to in-store procuring, curbside pickup, and on-line ordering. Walmart reported that over 75% of on-line orders are picked up in retailer, and the app has been instrumental in driving elevated buyer engagement and gross sales.

“These (prospects) who’ve our app are making twice as many journeys to Walmart, and their spend is 40 p.c extra,” mentioned Wanda Younger, vice chairman of media and digital advertising at Walmart, Bentonville, AR.

Sephora 

Sephora’s cellular app has been profitable in enhancing the general procuring expertise for patrons and driving elevated gross sales. The app options digital try-on expertise, personalised product suggestions, and in-store fee choices. Sephora reported that prospects who use its app spend greater than those that don’t, and the app has helped the corporate construct stronger relationships with its prospects.

Goal 

Goal’s cellular app has been profitable in driving elevated gross sales and enhancing the general procuring expertise for patrons. The app options in-store procuring, curbside pickup, and on-line ordering. Goal has mentioned that its cellular app has been instrumental in driving elevated buyer engagement and gross sales retention.

Cellular Apps create new companies from scratch

Airbnb Disrupted an Whole Trade with Its App 

One other instance is Airbnb, the app that has revolutionized your complete hospitality business – the very approach folks journey. Airbnb’s app affords a seamless and intuitive consumer expertise, permitting travellers to simply seek for and e book distinctive lodging in locations around the globe.

Along with its user-friendly design, Airbnb has additionally launched progressive options similar to “Wishlists,” which permit customers to avoid wasting and arrange their favourite listings, and “Experiences,” which supply distinctive journey experiences led by native hosts. The app’s use of user-generated content material, similar to pictures and opinions, has additionally helped construct a way of neighborhood and belief amongst customers.

Uber Disrupted The Taxi Hailing Trade 

Uber revolutionized the transportation business by introducing a handy, inexpensive and environment friendly different to conventional taxi providers. The corporate’s cellular app allowed customers to simply request and monitor rides, in addition to make safe funds. This disrupted the normal taxi business and created a brand new enterprise mannequin that was later emulated by quite a few different startups in varied industries. Uber’s success lies in its concentrate on buyer expertise, using expertise to simplify processes and create a seamless expertise for riders. The corporate has since expanded its providers and now affords a variety of transportation choices, making it a one-stop resolution for all transportation wants.

Cellular Apps Present Unbelievable Enterprise Progress 

A cellular app, or an e-commerce app can enhance gross sales and improve your model by providing prospects a handy and personalised expertise. They’ll enhance buyer engagement, and drive income. In accordance with a examine by App Annie, cellular apps are accountable for 86% of complete time spent on cellular units. This can be a clear indication of the potential for companies to achieve and have interaction with prospects by way of cellular apps. The truth is, the worldwide cellular app income is projected to achieve $581 billion by 2020, in keeping with Statista.

Investing in a cellular app may give your enterprise a aggressive edge and show you how to keep forward of the curve. With the power to gather knowledge and analyze buyer habits, companies can use the data to enhance their choices and higher cater to the wants of their prospects. This in flip results in elevated buyer loyalty and retention. 

For starters, let’s overview the numerous alternative ways wherein a cellular app may help startups and small companies grow to be extra worthwhile and profitable.

1. Improved Buyer Expertise: A well-designed cellular app can present a seamless and handy buyer expertise, resulting in elevated buyer satisfaction and loyalty.
2. Elevated Income: Cellular apps can drive income by offering a direct channel to achieve and have interaction with prospects, resulting in elevated gross sales and income.
3. Knowledge Assortment and Evaluation: By gathering knowledge on buyer habits, startups can achieve precious insights into buyer preferences and desires, permitting them to enhance their choices and higher cater to their prospects.
4. Enhanced Model Consciousness: A cellular app can improve a startup’s model and visibility, reaching a wider viewers and attracting new prospects.
5. Aggressive Edge: Having a cellular app may give startups a aggressive benefit over these with out, serving to them keep forward of the curve in a quickly altering market.
6. Price Financial savings: Cellular apps can automate processes, decreasing guide effort and resulting in value financial savings for startups.
7. Elevated Productiveness: By streamlining processes and automating duties, cellular apps can enhance productiveness and effectivity for startups.
8. Improved Buyer Communication: Cellular apps can present a direct line of communication with prospects, permitting startups to reply to buyer inquiries and suggestions extra rapidly and successfully.

All of those advantages merely comply with you wherever you go along with a well-made app. One good e-commerce app is all that you simply want, to nail all of the above essential metrics for profitable enterprise development. 

Cellular App Applied sciences Improve Gross sales And Buyer Engagement

Now let’s dig into some particular and area of interest stage advantages that come from having a cellular app for your enterprise. 

Cellular apps combine the facility of applied sciences like geo-tracking, push notifications, and cellular pockets integration to present your prospects a very seamless expertise. A number of the methods cellular apps can enhance gross sales by leveraging expertise are:

Location-based Advertising and marketing

Do you keep in mind strolling right into a busy market straight lined with varied retailers usually promoting comparable merchandise. You additionally keep in mind shopkeepers doing the whole lot they’ll to lure you into their store as a substitute of your competing neighbour. 

Location primarily based advertising provides you a extra subtle approach of mainly doing the identical factor. When your prospects are passing by the shop, not completely positive in the event that they want to come inside, location primarily based advertising apps may help you ship the best push notification simply in time, with the best supply , attractive them to step inside. 

Entire Meals, Sephora, Zomato, and varied different manufacturers use location primarily based advertising to interact prospects and shut extra gross sales, by permitting prospects to obtain push notifications and affords primarily based on their present location, resulting in a rise in foot site visitors to shops and a lift in gross sales. 

In-app Purchases

Cellular apps can present a platform for in-app purchases, providing prospects the power to buy services and products immediately from their telephone. 

In Sweet Crush, gamers can buy in-game gadgets, similar to further lives or power-ups, to assist them progress by way of Sweet Crush generated huge income from in-app purchases, grossing $1.21 billion in 2021, turning into one of many highest-grossing apps ever. Consequently, on the earth. This in flip allowed the builders to reinvest within the recreation and add new options, additional enhancing its reputation and success.

Gamification

By incorporating recreation components into their cellular app, startups can have interaction prospects and encourage repeat utilization. The favored language studying app Duolingo has successfully utilized gamification to boost consumer engagement and motivation. By incorporating game-like components, similar to rewards, progress monitoring, and leaderboards, they made studying enjoyable and rewarding. Consequently, customers usually tend to proceed utilizing the app, resulting in elevated language proficiency and better ranges of engagement.

Personalised Suggestions

With knowledge collected by way of the app, startups can present personalised suggestions to prospects, resulting in elevated gross sales and buyer loyalty. Netflix app beneficial properties huge enhance in gross sales and engagement, because of personalised suggestions to customers primarily based on their viewing historical past and preferences.

Push Notifications

Push notifications can hold prospects engaged and knowledgeable, resulting in elevated buyer engagement and gross sales. Indian meals supply app Zomato takes the cake with a few of the most inventive push notifications that make prospects order meals instantly.  

Cellular Pockets Integration

Integrating cellular wallets into their app can present startups with a safe and handy fee technique, rising gross sales and buyer belief.

Cellular Loyalty Applications

Cellular apps can present a platform for loyalty applications, permitting startups to reward their prospects for repeat enterprise and encourage buyer retention.

Social Media Integration

Integrating social media into their cellular app can enhance buyer engagement and supply startups with a platform for viral advertising. Instagram integrates with social media platforms, permitting customers to share their pictures on a number of platforms, rising buyer engagement and visibility. It even permits one click on signal ups with social media platforms to hurry up consumer acquisition and onboarding.

Conclusion

As we’ve seen by way of this text, cellular apps are one of the highly effective weapons for bringing in enterprise development, rising gross sales, boosting buyer engagement, offering buyer providers, and constructing a powerful enterprise development trajectory. Already established companies with robust monitor data spanning a long time additionally use cellular apps as a lot as model new companies launched by startups and entrepreneurs. When carried out nicely, cellular app growth brings in immense advantages for companies in each essential metric. 

So it doesn’t matter what stage you’re at in your enterprise, creating a cellular app will show you how to drive accelerated development and elevated gross sales and engagement. Get in contact with Moveoapps that will help you know extra about how we may help you. Schedule a free session right this moment.