Keyword Gap: How to Discover Your Competitors Organic Keywords | Abstract Tech

ASO is crucial for rising the success of your cell app. It permits you to enhance your app’s search rankings by making it simpler to seek out by customers and obtain your app. To extend your app’s visibility, one of the crucial essential step by means of your ASO is key phrase choice. That is the place key phrase hole comes into the image. When you handle to perform that, it routinely drives extra downloads, that means income, and a longtime consumer base. By offering correct data to customers about your app, ASO lets you improve the standard of your consumer expertise. This may let you distinguish your self in a mass market. Lengthy story brief, it is going to help you to unlock your full potential and acquire a aggressive benefit. 

Though the influence of ASO is inevitable, not each UA supervisor can handle to use it to their app. The rationale behind that’s that optimizing the key phrase record of your app is a difficult job. Right here is why;

  • Lack of accessible information: There may be restricted information out there on key phrases that customers regularly seek for. Monitoring all of the potential choices one after the other is sort of inconceivable and very time-consuming. It’s making it troublesome to find out which key phrases to focus on. 
  • Excessive competitors: There are thousands and thousands of apps out there out there. The competitors for rating by key phrases may be very fierce. 
  • Adjustments in algorithms: App retailer algorithms are evolving day-to-day. That’s the reason It’s troublesome to catch up and optimize your key phrase record accordingly. 
  • Restricted key phrase choice: The outline of your app and its metadata have a restricted area for adapting all of the key phrases. Key phrase choice must be made efficient. 
  • Poor or no ASO technique: And not using a well-defined ASO technique, it’s inconceivable to optimize your key phrase lists and uncover what you must prioritize. 

Contemplating the significance of ASO, these challenges are fairly worthy to work on. There isn’t any doubt that time-saving and sensible options are gold in app advertising. Subsequently we are able to proudly say that we’ve got simply the fitting instrument for you.

Key phrase Hole

This instrument offers you the details about which natural key phrases you and your chosen competitor have been utilizing. It provides you insights into the key phrases that

  • you might be uniquely ranked 
  • you and your competitor mutually ranked 
  • your competitor uniquely ranked 
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With this data, you may allow your rivals’ ASO methods and observe how effectively your technique is working to your app. The key phrase hole will routinely record the rankings for every natural key phrase. It helps to avoid wasting an infinite period of time by analyzing you. Whereas utilizing the information, you may determine the alternatives to optimize each your ASO technique and paid marketing campaign methods you’ll conduct with Apple Search Adverts. 

Right here you may see an instance of a key phrase hole consumer face, for mutually ranked key phrases utilized by the Fishdom app and Bubble Witch 2 Saga app.

Our specialists have provide you with an important algorithm for creating this instrument. Throughout the key phrase hole, you may see some metrics which are uniquely ready only for our product. They are going to offer you a sensible, time-saving consumer expertise which is extremely in request within the app market. Let’s dive into the metrics you will see by means of the key phrase hole. 


Checking which orders your app is ranked for each single key phrase that you simply used, is clearly an inconceivable job. Particularly in a dynamic atmosphere just like the app market. It’ll require 1000’s of workers and a whole bunch of working hours each day simply to barely sustain with the rankings. 

We developed an algorithm that’s always checking your key phrases’ rankings. It’s as correct as it might probably get and also you shouldn’t have to waste any time or power to maintain monitor. We received that lined for you. 

Search Rating

This metric tracks and indicators the search site visitors of any key phrase. It provides you an estimated search quantity for every key phrase. For iOS apps, we use Apple’s Reputation Rating which we’ve got already found that there’s a direct correlation between impressions and key phrase recognition. For Google Play Retailer, the estimation is a product of the calculation that we run through the use of our distinctive algorithm. 

After making these calculations, we benchmark probably the most searched key phrase with a rating of 100 on a scale of 0 to 100 and rank the remainder accordingly. We preserve updating this information each day for Apple Search Adverts-enabled nations, and month-to-month for those they aren’t.


With this metric, you may see what number of apps out there rank for that particular key phrase. It provides you insights into the recognition of the key phrase. 

By trying by means of the natural key phrases that your competitor uniquely ranked, you may detect those which have been utilized by many apps. By making this evaluation, you may determine whether or not so as to add that key phrase to your app’s key phrase record or not, relying on the suitability of the key phrase. 

Likelihood Rating

This metric reveals the likelihood of any app rating within the high 10 outcomes for a particular key phrase. It’s uniquely designed by our specialists that will help you together with your ASO journey. Whereas calculating this rating, we try how aggressive the highest 10 rating apps for that particular key phrase are and take all of the apps rating for that key phrase into consideration.

The possibility rating is scaled from 0 to 100, with 100 being the simplest key phrase to rank within the Prime 10 search outcomes. The information is up to date as soon as per week, and it covers each Apple Retailer and Play Retailer in all markets.

The really useful utilization of this rating is to make use of it together with the search rating. Whereas checking these two scores accordingly, you may determine whether or not a key phrase is value shifting ahead with or not. When each the recognition, that means search rating, and the possibility rating of a key phrase are excessive, you may take into account together with that key phrase in your plans. 

Easy methods to Use Key phrase Hole

keyword gap
When you get into the Key phrase Hole instrument, you will notice a consumer face just like the above. To start out, you’ll choose a competitor that you simply need to analyze. 
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Choose a storefront earlier than our algorithm lists the key phrases each you and your competitor use. 
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Examine your uniquely ranked key phrases to determine whether or not they’re value retaining in your natural key phrase record or so as to add them to your paid key phrase pool.
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Examine the key phrases you and your competitor mutually ranked, analyze how effectively you might be performing for them in comparison with your competitor, and get a way of your competitor’s ASO technique. 
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Earlier than planning an motion plan to your key phrase record, don’t overlook to kind your lists in keeping with the search rating that our algorithm offers you.
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Export CSV report and use the present information whereas making future analyses. 

ASO – Apple Search Adverts 

Whereas analyzing the efficiency of your natural key phrases and detecting potential key phrases so as to add to your ASO technique, you may improve your app’s visibility. The subsequent optimum step for attaining a profitable marketing campaign administration technique is to include your findings into your paid campaigns through Apple Search Adverts. 

Apple Search Adverts creates a large house to take motion for various marketing campaign targets. You get to determine what could be your sport plan. Your aim can strengthen the areas the place you may have already outperformed your rivals or enhance the efficiency of your key phrases to make your app extra seen amongst others. Both means, the trail you must observe is easy. 

Here’s a clear instance of how ASO and Apple Search Adverts synergy will enhance your visibility. 

keyword gap
After discovering out that AI is a trending key phrase in its class by means of ASO, Picsart up to date its description/app title and added a brand new part that mentions AI know-how. 

On high of that, Picsart added the “ai artwork” key phrase to their paid key phrase instrument by means of Apple Search Adverts. As you may see above, their impression was boosted impressively.

How did they try this, you might ask. Right here is how: 

When you determine on which key phrases you need to embrace in your paid key phrase pool, you’ll begin to bid on them. With our completely designed AI-based sensible bidding algorithm, this step will take no time. You solely specify your budgets and Apple Search Adverts will do the remainder. 

Utilizing Apple Search Adverts, UA managers can simply run new campaigns and assess the efficiency of their campaigns. For those who additionally need to test the efficiency of your campaigns in keeping with the same ones made by your rivals, you should utilize the SearchAds Intelligence instrument in MobileAction. 

keyword gap
Listed below are some examples of the Fishdom app and Cooking Metropolis app mutually added to their paid key phrase pool. 

As given within the instance, through the use of SearchAds Intelligence – Search by Competitor instrument, you may see how effectively you ranked to your paid key phrases compared to your chosen rivals. Identical to Key phrase Hole, you can also make related analyses whereas checking related metrics and determine whether or not it’s value persevering with to maintain them in your paid key phrase pool.


Key phrase hole and Apple Search Adverts offer you complete marketing campaign administration. By means of the Key phrase hole, you may detect promising key phrases that may aid you to spice up your visibility. Furthermore, you may analyze the ASO methods of your rivals and create a plan to your app accordingly. You need to use your findings on the paid aspect to get probably the most out of these key phrases. The synergy between ASO and Apple Search Adverts lets you enhance the standard and efficiency of your app, and improve your app’s rankings on each natural and paid sides. 

As a UA supervisor, your app’s visibility is extremely essential. Whereas optimizing your key phrase technique, you may enhance your visibility and drive extra conversions. Signal as much as step up your natural search outcomes. 

Keyword Gap: How to Discover Your Competitors Organic Keywords